NASCAR Gives UPS the Green Flag in 2013

The new sustainable-energy version of the mini UPS Trackside Services Package Car runs on solar power energy derived from its Suniva(R) roof panels. The UPS Package Car provides critical behind-the-scenes pick-up and delivery services for race teams, sponsors, racing officials and vendors at every NASCAR Sprint Cup Series event throughout the season. Credit: Alexis Gilbert/ Just Marketing International (JMI)

ATLANTA–(BUSINESS WIRE)–NASCAR gives UPS (NYSE: UPS) the green flag in sustainability as it upgrades its Trackside Services operation for the 2013 racing season. This “best practice” aims to reduce environmental impacts and create a model for other racing teams and sponsors to leverage in their own sustainability efforts by reducing emissions and optimizing power generation with state-of-the-art solar power.

“UPS is leveraging its knowledge of alternative fuel and advanced fleet technology, renewable energy and carbon mitigation to reduce our carbon impact at sports venues.”

UPS became an official NASCAR partner in 2000 and has provided critical behind-the-scenes pick-up and delivery services for race teams, sponsors, racing officials, vendors and news media at NASCAR Sprint Cup Series® events across the country. Throughout the 2012 season, UPS began developing plans to further reduce the environmental impact of its Trackside Services operation that serve as an example of improved efficiency to drive superior environmental performance throughout the sport.

Beginning with this season’s opening events at Daytona International Speedway, UPS Trackside Services will operate with a truck equipped with a diesel exhaust fluid (D.E.F.) system used to reduce exhaust particulate matter. Additionally, the service trailer has been outfitted with high-tech, state-of-the-art solar panels, designed and installed by Suniva® to help supplement sustainable energy needed to run the operation. The mobile unit features a photovoltaic (PV) powered system with a large array of battery power, which also provides for a generator and access to shore power.

“NASCAR has stated its commitment to making the sport more environmentally responsible and as an official NASCAR partner, UPS is equally committed to this important goal,” said Ron Rogowski, UPS vice president, global brand and sponsorships. “UPS is leveraging its knowledge of alternative fuel and advanced fleet technology, renewable energy and carbon mitigation to reduce our carbon impact at sports venues.”

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ups pri 3pro.jpg

One of the most recognized tools for the UPS Trackside Services team is a miniature UPS package car that makes pick-ups and